ESTÉE LAUDER

YEAR

2024

INFO

As part of the creative team launching Estée Lauder brands on Amazon, the challenge was to preserve the elevated equity of the brands in this environment while ensuring performance.

MY ROLE

Created high performance, net new assets that bring the brand ethos of Smashbox (camera ready makeup, created by a photographer) and Too Faced (serious makeup that is irreverent and fun!) to Amazon.

IMPACT

Estée Lauder’s brands Amazon launch has been hailed as a game changing milestone providing a blueprint of how prestige brands can preserve their equity and be successful in an Amazon environment.